I've never had a consultation with one of Google's reps where the suggestion didn't increase my spend, while giving a worse ROI. At this point, I don't believe it's incompetence, it's systematic malice.
But I wasn't talking about using any of Google's suggestions, by phone or their automated recommendations. I was just referring to simple a/b testing and systematic use of negative keywords and fine-tuning settings.
11pm-5am is universally disabled for all my campaigns for example. My customer base simply isn't awake and buying at these times, because they have jobs. This alone dropped ad spend by 25% while only reducing conversions by 5%.
Not to mention that they repeatingly shows ads that I have taken the time to click "Not interested" on, to which they have answered "We'll try not to show you this ad again."
They either lie or they have just failed badly so far.
So some poor smuck - or rather a wealthy owner of a number of scammy sites - is getting fleeced, month by month, as AdWords keeps insisting on insulting me by suggesting my current family isn't good enough.
I've never had a consultation with one of Google's reps where the suggestion didn't increase my spend, while giving a worse ROI. At this point, I don't believe it's incompetence, it's systematic malice.
But I wasn't talking about using any of Google's suggestions, by phone or their automated recommendations. I was just referring to simple a/b testing and systematic use of negative keywords and fine-tuning settings.
11pm-5am is universally disabled for all my campaigns for example. My customer base simply isn't awake and buying at these times, because they have jobs. This alone dropped ad spend by 25% while only reducing conversions by 5%.