Not Dan, but naming these days is hard. You basically have to invent a word to get a .com domain and good SEO.

"Dribbble" is good because you can tell people "the name is 'dribble' with three b's" and people will immediately know how to spell it and their first instinct will be "dribbble.com" and if they search for it, it will be the top search result.

Contrast that with a properly-spelled word like "Dribble." Their app will be nowhere near the top of any search result and people will go to dribble.com which is no-doubt already registered so they'll lose traffic because the domain will have to be something else unintuitive like dribble.io or dribbleapp.com.

" "Dribbble" is good because you can tell people "the name is 'dribble' with three b's" and people will immediately know how to spell it and their first instinct will be "dribbble.com" and if they search for it, it will be the top search result. "

Totally agree with that. great point. I asked his question cause I am considering 3 letters in my startups name and I often use Dribbble as a reference that it can be done. I've done for the exact reason you mentioned. In 2019, getting a .com domain + instagram + twitter handles is really difficult.