As a brand it put Ratners out of business. Your average man in the street isn't aware of the corporate structures behind the high street brands.

That's way less of an exciting headline, though. The company is the only way to realize the value of a brand, and if the company is still doing fine today, it considerably weakens the lessons here: it's apparently not even that bad in the worst case scenario.

They did manage to salvage the company, but they lost hundreds of millions of dollars in the process. It was an absolute disaster for them.