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You’re correct that there’s a clear winning move, but you’re wrong about what that move is. Blizzard’s stock price hasn’t budged much since the scandal unfolded. Clearly the market doesn’t think there are going to be any long term repercussions from this. Every few week the gaming internet gets really mad about something or the (loot boxes, micro transactions, DRM, etc) and kicks up a huge fuss and then everyone immediately forgets about it and keeps buying games.

Why on earth would Blizzard feel compelled to exit the Chinese market right now (which would definitely tank the stock price)?



Agreed. This is Facebook-level outrage and Facebook-level market consequences (little to none).




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