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Ok, then let's say, GPUs, CPUs, screen panels, hdd/ssd &c. I mean, does anyone believe apple is giving up margin to absorb inflation ?


Yes, I stated as such. I don’t work at Apple, but I am a Product Manager. Pricing is a critical part of product market segmentation. Apple’s pricing is a deliberate choice, not an accident, and they absolutely give up margin for volume.




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