The article doesn't say anything about considering the needs of your users. It's a design choice unencumbered by the realities of your business.
Google's home page. What is this, 1999? Users spend just as much time on Youtube as they do on Google, and YT's interface is the opposite of "minimal". Even Google's SERP is littered with ads, and they're shown inline with regular search results.
Google's home page. What is this, 1999? Users spend just as much time on Youtube as they do on Google, and YT's interface is the opposite of "minimal". Even Google's SERP is littered with ads, and they're shown inline with regular search results.