My feeling about european cloud providers (OVH, Hetzner, Scaleway, Irideos) is that their main fault is not approaching their business like AWS does.
In the sense of being customer centric, offering thorough services, standardizing and operating on thin margins in order to reinvest most of their profits into the company itself.
A lot of small players in the cloud fields either offer an incomplete set of services, or adopt hardly-scalable models of operations.
If you want to at least have a chance of winning european customers concerned with data privacy and stuff from AWS you should try to replicate their pros -- offer a compelling alternative.
In the sense of being customer centric, offering thorough services, standardizing and operating on thin margins in order to reinvest most of their profits into the company itself.
A lot of small players in the cloud fields either offer an incomplete set of services, or adopt hardly-scalable models of operations.
If you want to at least have a chance of winning european customers concerned with data privacy and stuff from AWS you should try to replicate their pros -- offer a compelling alternative.