I pay for Google ads to generate leads for my business. We've seen a drop in conversion rate, but we're still generating leads which we really need right now to continue to operate.
The problem is that the cost per lead just went up dramatically. These ad credits will solve that problem for us and allow us to continue to generate leads. This is exactly the kind of help my business needs right now.
Yes, but it is a zero-sum game. When you get leads, someone else is loosing. So, this does not help economy and does not help all small businesses equally. It only helps Google as it is free advertisement for them.
If they hadn't injected this credit you would see your CPMs decline and you'd be able to generate a better margin. Now your ad dollars have to compete with all of this free money until it runs out. You and I will receive no benefit from this.
The problem is that the cost per lead just went up dramatically. These ad credits will solve that problem for us and allow us to continue to generate leads. This is exactly the kind of help my business needs right now.