But it's not at the end. The actual structure of a modern recipe article is
1) Header
2) Blogpost
3) Click to read button
4) More blogpost, structured in a format that looks like an informal recipe - bulleted ingredients without quantities, discussion of steps.
5) Ad.
6) More blogpost
7) More ad that looks confusingly like a kind of recipe.
8) More blogpost
9) Nav that looks like the end of the blogpost.
10) More blogpost
11) Ad
12) Recipe ingredients
13) Ad
14) Recipe directions
15) 20 pages of chumbox, some of which structured in a way that kind of looks like a recipe at a glance.
Combined with some wonky JS that doesn't show the content until a half-second after I scroll it into view.
When I've got the recipe it feels like I've found Waldo.
- Search page and eventually find the recipe.
- Start making recipe. Up to my elbows in ingredients.
- Glance over to see the next ingredient I need, but there's now a pop-over I need to dismiss before I can see the recipe.
- Look for next ingredient, and it's scrolled off the screen because one or more adverts in the page have reloaded and have different sizes.
Most recipe sites have a nearly unusable UX.
But it's not at the end. The actual structure of a modern recipe article is
1) Header
2) Blogpost
3) Click to read button
4) More blogpost, structured in a format that looks like an informal recipe - bulleted ingredients without quantities, discussion of steps.
5) Ad.
6) More blogpost
7) More ad that looks confusingly like a kind of recipe.
8) More blogpost
9) Nav that looks like the end of the blogpost.
10) More blogpost
11) Ad
12) Recipe ingredients
13) Ad
14) Recipe directions
15) 20 pages of chumbox, some of which structured in a way that kind of looks like a recipe at a glance.
Combined with some wonky JS that doesn't show the content until a half-second after I scroll it into view.
When I've got the recipe it feels like I've found Waldo.