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It's not about trashing someone for doing something they love. It's about a prescribed format for food blogs that has all but taken over anything food related on the internet. I highly doubt it's a coincidence that thousands of food bloggers adapted a "five pages about me and then the recipe" template for their writing. As others are saying, it's an SEO tactic, and it's probably annoying to the bloggers too.

There's no arguing about it making recipes more "readable" when you have to scan down page after page to get to the actual ingredient list. That's super annoying. To put it into perspective, if the recipe was at the top, and the blogger wanted to spend five chapters talking about their life afterwards, more power to them, I wouldn't care a bit.



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