"This is significant because it is designed to quickly increase the virality of a game by allowing users to check-in (and broadcast) to Facebook, Twitter, and the Heyzap graph by way of a simple button."

While I don't look forward to what this will do to my Facebook screen, it's a genius idea. The next step, of course, is to offer in-game incentives for users to share, like most facebook games do.

What's interesting is that we're going to see lots of sub graphs form outside of Facebook to solve the specific issues. Examples, Quora, twitter, foursquare, instagram, socialcam, heyzap

Exactly! People act differently from site-to-site and the more that you force one unified system, the more ancillary sites will begin to grow!