If you assume in advance that the same number of people will either tune in live or watch a stream non-synchronized, you may have a point. The problem is, once you account for the liveness also making it so fewer people tune in, it's not clear to me it's a win.
I haven't been beholden to a TV schedule in... ummm... about seventeen years, I think? 2003 sounds about right for my first TiVo. (I was fresh out of college and still affected by the bubble burst, I had to wait for them to come down in price quite a bit.) The only thing I watch live are the occasional sports program and SpaceX launches. Having an actual schedule certainly shoots my personal interest to zippo in this particular product.
If I can go back and watch things, which is not at the moment clear to me, then there's at least a possibility that I would become interested enough in some particular thing to tune in live. But if live viewing is the only option, you're never going to get my attention.
Live video survives in two situations: when you need to see the outcome as it happens (e.g. sports) and when the primary draw is individuals and interacting with them (e.g. streamers).
I haven't been beholden to a TV schedule in... ummm... about seventeen years, I think? 2003 sounds about right for my first TiVo. (I was fresh out of college and still affected by the bubble burst, I had to wait for them to come down in price quite a bit.) The only thing I watch live are the occasional sports program and SpaceX launches. Having an actual schedule certainly shoots my personal interest to zippo in this particular product.
If I can go back and watch things, which is not at the moment clear to me, then there's at least a possibility that I would become interested enough in some particular thing to tune in live. But if live viewing is the only option, you're never going to get my attention.