I'm actually surprised they don't introduce unskippable ads into articles to let content producers monetize their articles. Rather than the static ads and paywalls you can have the intro paragraph visible and then a "watch to unlock article" ad. Just like youtube with their 10min requirement, Medium can make requirements like the article needs to be more than 1000 words for 2 ads or something like that. Granted, this would lead to a lot of useless fluff just like SEO has produced and pushing the meat of the content to the very end to get people through the ads. However this happens with video yet it's still popular.
See, I think people will tolerate ad breaks in video much more than e.g. full page takeovers in the middle of reading. They're used to it from cable TV, and there's the option to skip it, and an indication how long it is. And it's consistent because of Youtube's dominating position in the video market, unlike websites where every one would have a different 'takeover' format.
I use youtube.com (desktop version) in Mobile Safari and get adblocking without jailbreak.
I prefer the desktop website because it lets me watch the videos in better quality than the mobile website. m.youtube.com seems to limit the maximum bitrate and/or resolution of the videos. Did anyone else notice that?
iOS does not allow "real" alternative web browsers with their own rendering and JavaScript engines, so Firefox on iOS is forced to being little more than rebranded Safari.
I'd think there's money there, just not sure for whom.