> I believe when you do that, the client/customer will coming to expect a quick response leading a "conversation" instead of an asynchronous email.
For me, this doesn't happen as much as I thought it would. I consistently get told how my support emails are a breath of fresh air compared to other software companies. Support emails can be an effective marketing tool. Done correctly, fast replies can definitely increase conversions or help with word-of-mouth marketing. As a one person business, doing things that don't scale is the advantage you have over other larger companies.
I don't respond to all emails immediately, especially low effort ones (or ones with dozens of questions that can be answered by using a free trial). However, I do believe there's a skill in learning how to read emails "between the lines" and determining if there's value in replying quickly.
For me, this doesn't happen as much as I thought it would. I consistently get told how my support emails are a breath of fresh air compared to other software companies. Support emails can be an effective marketing tool. Done correctly, fast replies can definitely increase conversions or help with word-of-mouth marketing. As a one person business, doing things that don't scale is the advantage you have over other larger companies.
I don't respond to all emails immediately, especially low effort ones (or ones with dozens of questions that can be answered by using a free trial). However, I do believe there's a skill in learning how to read emails "between the lines" and determining if there's value in replying quickly.