There's a subtle sense of exuberance shining through in this article that makes it a gratifying read, even if you've never heard of the company before. Kudos to them for their decision not to bow to Apple's demands. Please tell us how it goes!
Apple "demanded" companies either add their privacy friendly sign in option, or give up on the data-slurping Facebook google sign-ups. This company gave up FB sign in, which they acknowledge is pretty gross and bloated.