I am going to assume that you don't know much about business.
Because Apple's 30% is their charge for selling a product using their distribution channel. It is no different to how Facebook/Google/Twitter etc have a CPC for ads. Or how a brick/mortar store would charge to put your product on their shelves. Or as was discovered how Nintendo charges 40-60% as a publisher fee for the Switch. Or even the percentage for most affiliate or influencer programs.
Perfectly legitimate to argue that it's unfair that you're forced to use their channel. But it's simply ridiculous to say that it's an excessive or unsustainable percentage.
As the CEO of a SaaS startup I would kill to have such a cheap and profitable channel.
Because Apple's 30% is their charge for selling a product using their distribution channel. It is no different to how Facebook/Google/Twitter etc have a CPC for ads. Or how a brick/mortar store would charge to put your product on their shelves. Or as was discovered how Nintendo charges 40-60% as a publisher fee for the Switch. Or even the percentage for most affiliate or influencer programs.
Perfectly legitimate to argue that it's unfair that you're forced to use their channel. But it's simply ridiculous to say that it's an excessive or unsustainable percentage.
As the CEO of a SaaS startup I would kill to have such a cheap and profitable channel.