If I owned a grocery store chain, and some food company decided to trash me in the press, mock me, and sue me, I would never allow a single one of their products on my store's shelves again, forever, regardless of the outcome. I honestly don't understand what Epic hopes to achieve here. Why wouldn't Apple just ban Epic products from their store for good after this?
Epic probably plans to win the case and force Apple to loosen restrictions on iOS.
Apple isn’t the store owner, they are the shelf manufacturer. We are the store owners, and Apple is telling us what we’re allowed to put on our shelves. You know, I don’t think this is a great metaphorical framework.
Apple definitely is the store owner. They built and run the AppStore app and backend infrastructure, set the rules for what goes on the shelves and what doesn't, take a (large) cut for providing distribution, arrange things on the shelves, point people to products. Whether you disagree with Apple or not in this case, these are functions of a store, and it's clearly Apple's store.
If I owned a grocery store chain, and some food company decided to trash me in the press, mock me, and sue me, I would never allow a single one of their products on my store's shelves again, forever, regardless of the outcome. I honestly don't understand what Epic hopes to achieve here. Why wouldn't Apple just ban Epic products from their store for good after this?