I agree with this mentality. I was at a FAANG company as well, and some of the projects I worked on had a small impact on the company but a huge impact on a certain group. 4% of a billion users is the total population of Canada.
Now that I'm at a startup, I'm making a huge impact on the startup, but it's having very little impact on the outside world and the industry. I guess the hope is that one day the startup will have impact on the world, but very few ever do.
I'd prefer having an impact on the company versus an impact on a large number of users, because I would experience the impact on the company every day, but at the big company, the feeling of satisfaction from running into random people who have used what I made would still be somewhat infrequent.
> ..but at the big company, the feeling of satisfaction from running into random people who have used what I made would still be somewhat infrequent.
Online forums, discussion groups etc. can makes them very frequent, global, profound and in many cases very visible to your friends & families - who otherwise would not know what you are working at the small startup.
Now that I'm at a startup, I'm making a huge impact on the startup, but it's having very little impact on the outside world and the industry. I guess the hope is that one day the startup will have impact on the world, but very few ever do.