Honestly, I love it! Thanks for that. :) Yeah I care about this: we have scaled bakeries that make lots of stuff, and we've industrialized it and commercialized it and ... etc. And that's great! But we also bake at home in our kitchen, for our families. We do things in between: small businesses that serve their communities. I want that we do that with software, and I want it to be as widespread as is with things we take that more for granted about like cooking. We're doing it already: when you write a blog post, you are producing a software experience for someone else. I hope that over time we spread the empowerment of creation of more kinds of software experiences across more people, and also without needing to make everyone feel like it needs to be about scaling: gardening, not necessarily agriculture.