It's 24 pages, so it's a quick read, and it's from the perspective of an engineer who has to do sales for the first time. A lot of the ideas are taken from Frank McNair's book "How You Make the Sale" https://www.amazon.com/How-You-Make-Sale-Salesperson/dp/B01G...
The other option is to get a job as a Sales Engineer, Customer Engineer, Solution Architect, etc. These are all pre-sales engineering roles where you aren't responsible for closing sales, but are exposed to the process. I know you're already an engineering manager, but Solution Architect is a very entrepreneurial role. IMO, it's a tough skill and tough process to learn by reading, so getting a job with real life experience could be worthwhile.
It's 24 pages, so it's a quick read, and it's from the perspective of an engineer who has to do sales for the first time. A lot of the ideas are taken from Frank McNair's book "How You Make the Sale" https://www.amazon.com/How-You-Make-Sale-Salesperson/dp/B01G...
The other option is to get a job as a Sales Engineer, Customer Engineer, Solution Architect, etc. These are all pre-sales engineering roles where you aren't responsible for closing sales, but are exposed to the process. I know you're already an engineering manager, but Solution Architect is a very entrepreneurial role. IMO, it's a tough skill and tough process to learn by reading, so getting a job with real life experience could be worthwhile.