It is a mix of a lot of things, such as - listening and asking the right questions.
I don't think one book or guru can give you all the answers. You pick things up along the way by learning and doing.
Couple of my favourites:
1. “When someone says no, I ask the same question a different way.”. Ryan Serhant
2. Sales is a process and when you don't have a process you have a problem. - My Co-Founder
3. You have to listen more than you speak, you have two ears for a reason
I don't think one book or guru can give you all the answers. You pick things up along the way by learning and doing.
Couple of my favourites:
1. “When someone says no, I ask the same question a different way.”. Ryan Serhant 2. Sales is a process and when you don't have a process you have a problem. - My Co-Founder 3. You have to listen more than you speak, you have two ears for a reason
Bonus - Sell the sausage, not the sizzle.