I fully accept that free will isn't real. I also fully accept my ability to change the utility maximizing decision by not respecting people who don't respect others because of the way they were born.
I use "choice" in its commonly accepted definition for simplicity. We can get into semantics if you'd like. Determinism doesn't mean it's impossible to change the "choices" people make. It means it's impossible to change your own utility functions which cause the "choices". Society can still effect peoples "choices" by punishing them because that will change the outcome of the pre-determined utility function. Incentives are everything.
Wait until you read about the whole "free will" issue.