I kind of want an apple watch. The fitness tracking has gotten good enough that I would use it over my Garmin for tracking runs and cycling, and I can enjoy the extra features it has over the Garmin.

But...it's a nonstarter because it requires you own an iPhone. Even for cellular models. I have no desire to buy an iPhone.

I wonder how many sales they are missing to non-iPhone owners, or if they really just don't care. I don't personally think the Apple watch is good enough to be a system seller...but it is yet another entry into their entirely locked up, vertically integrated ecosystem. More than any other company, the lock-in with Apple is real.

And IMO it's a shame they limit the potential of their products so much.