Historically, this is probably one of the easiest times for a small player to compete with the giants. Is it really harder to compete with big tech than it was with Rockefeller's Standard Oil, Carnegie's steel industry, Vanderbilt's railroads, AT&T's national phone network?
It's much easier to compete against tech and we have evidence as small players like TikTok, and even Snapchat have done it successfully.
I saw a paper once saying that in any market where the top four competitors controlled more than 60% of the market, they'd act as a de-facto cartel. (I wish I could find it again).
It's much easier to compete against tech and we have evidence as small players like TikTok, and even Snapchat have done it successfully.