> They just don't care as much about lock in as you.
I'm sure some Apple customers realize what's happening. As in, they knowingly look at the slowly boiling pot of water and get in because it's not hot enough to burn them yet.
But I think for the most part, Apple is exploiting a common blind spot in human psychology, the ability to predict the future. People look at the Apple devices they have now and make a decision to buy Airpods. They don't see the future implications of being locked-in.
The typical Apple consumer probably starts with an iPhone or mac (because of phone plans, open standards, apps, etc). The real lock-in begins with the AirPods, iWatch, etc. Once they get you to buy one of these 'lock in' devices, they're much more likely to continue making more money off of you the next time you need a new laptop/phone/desktop. That's all well and fine if you know this going in, but I'd wager most don't.
This is only fair if the Apple user is worried about switching away from iOS, not other devices.
For example, an iPhone user can get the exact same experience from the Galaxy Buds as I have with my S10+, but they get the added bonus of having enhanced operability with things like AirPods, if that's what they want instead. I think the only limitation with the Buds is the ability to stream to 2 sets of Buds at once, but that's such a rare use-case and doesn't really affect the experience in the same way as the quick switching between Apple device that comes with AirPods.
I wish I could have the Apple experience, but my hate for iOS is too strong. Otherwise, I love a lot of what they develop.
I'm sure some Apple customers realize what's happening. As in, they knowingly look at the slowly boiling pot of water and get in because it's not hot enough to burn them yet.
But I think for the most part, Apple is exploiting a common blind spot in human psychology, the ability to predict the future. People look at the Apple devices they have now and make a decision to buy Airpods. They don't see the future implications of being locked-in.
The typical Apple consumer probably starts with an iPhone or mac (because of phone plans, open standards, apps, etc). The real lock-in begins with the AirPods, iWatch, etc. Once they get you to buy one of these 'lock in' devices, they're much more likely to continue making more money off of you the next time you need a new laptop/phone/desktop. That's all well and fine if you know this going in, but I'd wager most don't.