I don’t know why, but I expected a much less professional site. That is a compelling site. I only figured out what it is you do when I got to the pricing, but I am not your target audience. Musicians might be able to see the value prop more quickly.
Regardless, as one who has never even had the courage to hang his own shingle, I am impressed.
I would be careful A/B testing at such a small scale. You are going to hit so much noise, it's not usually a great use of time. Just make it feel good and go from there.
You did the right thing. You need Google-scale traffic to tease out subtleties, fractional gains. But at your stage you were looking for big signals. And clearly you found them. Congrats!
This totally depends on the sample size and the impact that you'd like to measure. You can get very actionable results with a 95% confidence and 80% power at a few thousand sessions.
That site is brilliant. I don't know if this information is useful but when i read it i was conscious of a few things:
1. I could read it really comfortably, i liked the large view on my screen
2. The "And we don't compress your music" really jumped out to me - you've nailed exactly the right amount of text and that twist in the explaination that tells me one of your USPs worked on me, like i'm going to remember that for a while for some reason
Maybe not useful to see inside the head of an internet random person but just in case...
>I don’t know why, but I expected a much less professional site.
I had the same initial reaction and I believe it's because we, or at least I, have become accustomed to lower quality / unfinished / very MVP type applications on the newer TLDs.
Congratulations on your growth and success gigamick!
Regardless, as one who has never even had the courage to hang his own shingle, I am impressed.