>Not just the best ever, always 3x or 300% better

Well that is the new / recent Apple. Steve rarely use these technical benchmarks with specific numbers and only talk about the experience or it is being faster, better.

Now it is just a more polished event Keynote which felt the same as Google event in that they were prepared by tech people for tech people.

"It's Magic!"

They indicate what they are comparing in the smallprint and they do get audited by people like AnandTech or Ars.

So far, every single time, they have been shown to be accurate.

> They indicate what they are comparing in the smallprint

(smallprint) * tested in very specific condition X that does not reflect at all everyday usage of 99.9999% of users.

(The tech media) Apple did it again with 300% perf increase! Mad engineering!

That's just legal department finding a way to make propaganda harder to challenge. It's still propaganda in effect.

The fact that you are using a made up exaggeration doesn’t help your point.

They don’t in fact make exaggerations like that, otherwise you’d be able to quote a real one.

Accurate, with an asterisk (i.e. technically true, but intentionally misleading), which results in headlines like "No, the new Arm MacBook Air is not faster than 98% of PC laptops" when they are "audited".

"No, the new Arm MacBook Air is not faster than 98% of PC laptops"

The piece with that headline is about the only thing that has been audited and found to be false.

Search for commentary anywhere on that piece and you’ll find it has been completely debunked.