I actually heard about this exact same thing yesterday. All the buzzwords are in white at the bottom of the page to increase the chances you make it through the automated filter. I personally find this extremely discouraging and a little bit insulting.
It's not really a thing, so I wouldn't lose sleep over it.
The basics are important - get a clean, standard, well-organized resume. Include numbers that show your ability to improve things. Be explicit about titles, capabilities, and achievements.
Unfortunately, a lot of urban legends have popped up over the years that really cause professionals a lot of grief for no good reason.
