Facebook (24%) and Google (32%) compete pretty intensely for mobile ad spend. While we don’t know how much Facebook uses Google ads, that theory isn’t particularly satisfying because they compete so intensely.
> Facebook (24%) and Google (32%) compete pretty intensely for mobile ad spend. While we don’t know how much Facebook uses Google ads, that theory isn’t particularly satisfying because they compete so intensely.
Conjecture on my part: it's a threat to the ad spend Google gets from Facebook.