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The crux of the argument really focuses on that "for profit" bit, and that's really a conundrum in corporate governance. The problem isn't at all "corporations", which are just assemblies of humans for a common purpose, but is the specific, legally-arguable requirement that their ultimate purpose is maximizing profit. The contrasting idea is the "public benefit corporation", where you're (presumably? IANAL) legally obligated to funnel your profits back into doing the job of the business better).

From a legal/ideological standpoint, this might be a powerful soft-pivot that would solve a lot of problems.

There's a famous line from Walt Disney, during Disney's golden age, where he said "we don't make movies so we can make money - we make money, so we can make movies". That really hits at the heart of it.

The interesting thing is that, to a large degree, most of the meaningful corporations that improve the world - despite nominally being for-profit companies, generally tend to operate halfways into public-benefit territory. Partly because the benefit provided by them is essentially what the owners are "buying for themselves". To put it in perspective - if you're an extravagantly wealthy patron who wants to - themselves - have animated films to watch, you can't just hire some off-the-shelf people to do it, because they don't exist unless an industry to train them, exists. There's not really a "more narrowly selfish" way to do it - you're best served by building some outfit like Disney to build a brain trust of people to produce what you want.

Similarly with Amazon; sure, an extravagantly wealthy individual could probably accomplish the shipping part of it with personal couriers, but the information-gathering part of it where all the products-available-to-buy are laid in front of you as choices would be nearly impossible to match. Like, you could try to match it with some awful, personal, potemkin setup. But by the time you put in all of that effort ... I mean, you're basically already building what could be a business that could serve others, so you may as well.



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