Their fast growing ad network can be seen as a conflict worth splitting out.
Probably similar or maybe even clearer than Google since more people understand a store selling their own products than Google owning every single step (with huge non transparent and evidently according to TX colluded margins) in the ad transaction, in addition to all the user data, and their own products.
Probably similar or maybe even clearer than Google since more people understand a store selling their own products than Google owning every single step (with huge non transparent and evidently according to TX colluded margins) in the ad transaction, in addition to all the user data, and their own products.