What will the percentage, in terms of population? I have been to big cities in both countries and small villages in India and never had a major connectivity issue in last 2-3 years.
Remote hills/jungle may not have any coverage but feasible market in those areas is miniscule.
Look at the combined annual revenue in billions of intelsat, eutelsat, ses, arabsat, yahsat, russia's geostationary gazprom, amos spacecom and other geostationary satellite owners. plus the revenue of the various latin america geostationary sat owners. The market is there, worldwide.
Remote hills/jungle may not have any coverage but feasible market in those areas is miniscule.