>It's stupid, because in the era of television, people understood that the advertising commercial breaks in programmes were distinct from the actual content of the programme, and that the advertisers are _not_ endorsing the contents of the programme at all!
This is simply not true. If you go back long enough shows were often sponsored by specific advertisers making the link even stronger than traditional preroll YouTube ads (this practice goes back to radio, so it is even older than TV). It also ended up with bizarre pairings like "'The Flinstones' brought to you by Winston Cigarettes."[1]
Eventually cable TV came along and it didn't have the type of FCC oversight that broadcast TV does. However you generally only see swearing and nudity on premium cable and not basic cable despite no official rules preventing it. The primary reason for this is that basic cable still relies and advertisers while premium cable does not. Basic cable channels still fear advertisers dropping out if their ads are paired with objectionable content. And that is really all that is happening on YouTube. GM doesn't doesn't want their latest car ad to appear in front of a racist manifesto. I don't think that is a particularly unreasonable desire for an advertiser.
This is simply not true. If you go back long enough shows were often sponsored by specific advertisers making the link even stronger than traditional preroll YouTube ads (this practice goes back to radio, so it is even older than TV). It also ended up with bizarre pairings like "'The Flinstones' brought to you by Winston Cigarettes."[1]
Eventually cable TV came along and it didn't have the type of FCC oversight that broadcast TV does. However you generally only see swearing and nudity on premium cable and not basic cable despite no official rules preventing it. The primary reason for this is that basic cable still relies and advertisers while premium cable does not. Basic cable channels still fear advertisers dropping out if their ads are paired with objectionable content. And that is really all that is happening on YouTube. GM doesn't doesn't want their latest car ad to appear in front of a racist manifesto. I don't think that is a particularly unreasonable desire for an advertiser.
[1] - https://www.youtube.com/watch?v=BVRO6GAfvzA&t=69