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The first one is only true for a solo founder. Given that they said "we", the company's money is still the company's money.

Also, it's not clear to me that avoiding accountability is really a plus for a startup. Basically the first thing I did when I was exploring a solo founder/bootstrapped thing was to hire a startup-focused coach to serve as an accountability partner.



A startup-focused coach sounds incredibly valuable. How did you find your coach?


This was somebody I know through the Lean Startup movement, Sean Murphy: https://www.skmurphy.com/

He's brilliant, and he started Bootstrappers Breakfast, so he's very comfortable with bootstrapping and solo founders. He asked so many good questions.

I also recommend Tristan Kromer: http://www.tristankromer.com/

He's also great, and is more focused on larger startups and intrapreneurs.




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