The problem articulated by Antonio Garcia-Martinez:
> The customer always gets what they want: In the case of an ads-driven business model where the advertiser is the true customer, that’s balanced political news alongside frivolous lifestyle stories as a canvas for ads. In the case of subscribers, it’s being flattered by having their own worldviews echoed back at themselves in more articulate form. Nobody actually pays for news, unless your livelihood depends on it, which is why outlets like The Wall Street Journal and Bloomberg will still flourish, but nothing vaguely resembling news will otherwise remain in a subscription-driven world.
that's a decent and succinct summary of the situation, and perhaps why the hybrid funding model of subscriptions, ads, and classifieds balanced out to objective-ish news for the few decades before the internet flattened out the business model entirely.
the news industry is roughly $100B in the US (depending on how you define it). as a thought experiment, maybe we could give each of our 330M residents $300/year (~10% of the military budget) to spend on any news source, and only news sources, and preclude other forms of revenue for the industry. that'd make journalism directly accountable to the entirety of the population rather than just to moneyed interests.
> The customer always gets what they want: In the case of an ads-driven business model where the advertiser is the true customer, that’s balanced political news alongside frivolous lifestyle stories as a canvas for ads. In the case of subscribers, it’s being flattered by having their own worldviews echoed back at themselves in more articulate form. Nobody actually pays for news, unless your livelihood depends on it, which is why outlets like The Wall Street Journal and Bloomberg will still flourish, but nothing vaguely resembling news will otherwise remain in a subscription-driven world.
Source: https://www.thepullrequest.com/p/twilight-of-the-media-elite...