Anybody who says US chocolate is terrible hasn't looked for anything beyond what a 7-11 would carry. Even Hershey's sells some great stuff under different brand names (like Dagoba).
American chocolate is like American beer. On some level everybody kind of knows that there are 100s of great American beers out there, but most people still instinctively think Bud Lite when they hear the phrase "American beer", and judges accordingly.
