This reminds me a Chinese chili sauce brand called Lao Gan Ma. [1] The founder is a woman, who started the business as a road side shop selling hand made chili sauce. Now it sales more than half a billion dollars per year.
They do not run advertisement too. The founder also insisted on some distinguished principles such as not taking any debt, not own supplier money, and not getting listed in stock market.
The sauce is often named as a necessity for Chinese studying or working aboard. You can simply mix it with rice or noddles and have a delicious meal.
If you like spicy Chinese food, you should give it a try.
I love Lao Gan Ma, but was devastated to learn that it has a non-trivial amount of trans fats in it (it's right on the nutrition label). Now I need to find an alternative.
Funny enough, I can't stand Lao Gan Ma, there's a subtle taste to it that I find gross. I can't taste that flavor every time I use it, but if if I put it on dumplings it's there. However, I love some of the alternative versions. The best article I've seen on alternatives is below. I love Chile Crunch, I eat it on everything, it's a mash up of Asian and Mexican styles.
They do not run advertisement too. The founder also insisted on some distinguished principles such as not taking any debt, not own supplier money, and not getting listed in stock market.
The sauce is often named as a necessity for Chinese studying or working aboard. You can simply mix it with rice or noddles and have a delicious meal.
If you like spicy Chinese food, you should give it a try.
[1] https://en.wikipedia.org/wiki/Lao_Gan_Ma