Exactly right. The 90% number is nonsense. Customers have more choice than ever.
I could start a media company tomorrow and everyone could watch/read/listen to it. Creating content has never been easier than it is today. Distributing content has never been easier than it is today. Creating a big audience has never been easier than it is today. The idea that these companies have "control" is laughable.
note I'm not suggesting creating great content or building an audience is easy per se. I'm just saying it's never been easier for a random person. About the only people for who the media business has become more difficult is... existing large media companies who used to control distribution via cable, tv licenses etc.
I could start a media company tomorrow and everyone could watch/read/listen to it. Creating content has never been easier than it is today. Distributing content has never been easier than it is today. Creating a big audience has never been easier than it is today. The idea that these companies have "control" is laughable.
note I'm not suggesting creating great content or building an audience is easy per se. I'm just saying it's never been easier for a random person. About the only people for who the media business has become more difficult is... existing large media companies who used to control distribution via cable, tv licenses etc.