I agree on a personal level, although at a societal level I believe regulation is required.
As per the parent comment to my original one, I just fundamentally do not believe that most advertising contributes anything positive to society and mostly generates negative externalities.
Intuitively, I'd say it doesn't hold water: Entrenched incumbents would generally tend to have more money than new competitors, so the incumbent can afford more advertising to drown out that of the challenger.
The only net gain I can see is for the advertising industry, which extracts money from both challenger and incumbent.
You, your friends, and your family personally don't have to put up with it. Ublock Origin can block ads on Youtube with ease.