So you want more targeted ads for tech savvy people? I wouldn’t give ad tech that much credit. Many tech savvy people have cut the cord and watch TV through streaming. Anecdotally, I watch Hulu. Hulu knows so so so much about me yet zero of the ads are targeted. They very much have this capability (engineering resources) but due to a number of reasons I can only assume (network contracts, ad bids) it just probably isn’t going to happen. I would love if I could have an ad blocklist cause one more Progressive Ad will drive me bonkers.
I don't live in the ad tech world, so I only vague know what is interconnected. Do the tech giants just sell info back and forth to each other?
For example, When I watch youtube on my Roku, if im not signed in, does roku still aggregate what I watched on youtube, could that be sold to Hulu, for ads when I watch that on the same tv?
I work in the CTV ad-tech space. Viewership data is highly guarded by every company. It's how every company is trying to differentiate themselves from each other. So, no, YouTube and Hulu etc wouldn't share information.
Ad data is known by the DSP that serves the ad (if the company doesn't serve their own ads), but viewership data is secret as a competitive advantage.
