> Consumers don't want to pay because most content on the web is not worth paying for.
This can be true at the same as another truth: consumers would pay for some content on the web if it was convenient to pay small amounts for it on an ad-hoc basis. Nobody is suggesting that most of the web is worth paying for, but that doesn't mean that none of it is, and it also doesn't mean that subscription models (which mostly avoid the micropayment "problem") should be the only way to address this.
This can be true at the same as another truth: consumers would pay for some content on the web if it was convenient to pay small amounts for it on an ad-hoc basis. Nobody is suggesting that most of the web is worth paying for, but that doesn't mean that none of it is, and it also doesn't mean that subscription models (which mostly avoid the micropayment "problem") should be the only way to address this.