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I know at least a few that I commonly see in top search results that I have friends that read them like personalized soap operas where most of the drama revolves around food and family and serving food to family.

It's at least half the business models of Food Network shows: aspirational kitchens and the people that live in them and also sometimes here's their recipes. (The other half being competitions, obviously.) I've got friends that could deliver entire doctoral theses on the Bon Appetit Test Kitchen (and its many YouTube shows and blogs) and the huge soap operatic drama of 2020's events where the entire brand milkshake ducked itself; falling into people's hearts as "feel good" entertainment early in 2020/the pandemic and then exploding very dramatically with revelations and betrayals that Fall.

Which isn't to say that there aren't garbage SEO farms out there in the food blogging space as well, but a lot of the big ones people commonly complain about seeing in google's results do have regular fans/audiences. (ETA: And many of the smaller blogs want to have regular fans/audiences. It's an active influencer/"content creator" space with relatively low barrier to entry that people love. Everyone's family loves food, it's a part of the human condition.)



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