There are a lot of broken industries/companies in which "experts" don't know shit besides what they learned in school from people with no actual hands on experience. Talking to the people on the job can be very efficient, I've seen it many times; people on top can be so full of themselves that they don't even want to accept they can be wrong.

A collection of workers who know their shit will always be much more valuable than an expert looking at graphs from his office if you know how to interact with them

Since it's on Twitter it's obviously partly a PR move but I wouldn't be surprised if it actually happened