This is exactly it. Email is now just another way to squeeze companies and private individuals alike instead of a cheap, secure and free way to communicate. Peer-to-peer email was worth having, in spite of the downsides.
I’ve seen a lot of small businesses go from $50 / year to $500+ / year. And from their point of view all they get is a bunch of nagging about 2FA and a much bigger target on their back when it comes to phishing.