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They aren’t customers as they haven’t bought anything.

Second not spending hundreds of thousands to millions in dev on a product with no market vs having to buy a new domain because your site went viral and you now have millions of bad reviews. (Hint: this never happens) Is great advice.

There’s also other ways to do it, my friend was creating a course so I got her to do all the marketing first, set a date six months out and used the proceeds of the first sales to fund development.

What I’m trying to get at is to verify sales you need to get people to put their money on the line.



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