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That kind of manual intervention doesn't scale though. The only way it can work is to have community-curated lists of bad domains, similar to adblock lists, that users can upload to personalize their search result.


Somehow a distributed community of unpaid volunteers manages to keep the entire advertising industry (where billions are at stake) at bay by curating adblock lists. I'm sure a company can achieve the same. It will never be 100% perfect, but it will surely be better than what we have now.

But yes, supporting community-supplied adblock-style lists would be a start, and Google isn't even doing that.


Congratulations, you just invented Blekko! Which in turn was inspired by the success of DMOZ.

Maybe it's an idea whose time has come.




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