The web was SEO'd to hell in '98 also, for other search engines. Google came along with a better algorithm for sussing out the signal if what content people found useful from the noise of attempts to trick the browser into increasing relevance signal.
It's not entirely clear what the next iteration of algorithm should be... SEO has gotten very good at its game.
It's not entirely clear what the next iteration of algorithm should be... SEO has gotten very good at its game.