> It’s not clear when B&M (the letters stand for co-founders George Burnham and Charles Morrill) started selling their version of the classic New England bread (a sweet variety made from cornmeal, wheat and rye flours, and molasses), but like its Necco Wafer and Moxie soda kin, the canned bread has been around so long it’s hard to imagine a time when it wasn’t for sale.
That's not a recently developed product, let alone a recent invention:
https://newengland.com/today/food/new-england-made/bm-brown-...
> It’s not clear when B&M (the letters stand for co-founders George Burnham and Charles Morrill) started selling their version of the classic New England bread (a sweet variety made from cornmeal, wheat and rye flours, and molasses), but like its Necco Wafer and Moxie soda kin, the canned bread has been around so long it’s hard to imagine a time when it wasn’t for sale.
The article has an ad for it from the 40s.