What blockchain? Some newer ones are not expensive (but also are not decentralized enough yet). They dismiss ipfs straight away in the responses already for it and actually say they will put the actual imagine on the blockchain. This will cost something (possibly a lot) depending on which chain, but they have $4m+ left to burn on ‘the good cause’. This all stinks but I must agree, if you want something for eternity (well, in their minds), putting the content on a big (btc/eth) chain would be the only way; seems the rest is far more brittle.
Jikes, that's even worse than I thought. So then they will probably just go for another coin and store it there. Not sure how else. Or maybe they'll raise a few billion after this victory /s
Unfortunately, things like that actually happen even though everyone here would consider it a joke.
