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>> The actual third category participants, to a large degree, don’t need much more than was available in 1993, or at least are savvy enough not to find themselves paying for it.

I'd disagree with this. In 1993, you couldnt do fractional shares, or auto-invest, or pie-based investments. In 1993, you couldnt purcahse $500/wk of BRKB/AMZN/TSLA because there was no product like that short of paying a mutual fund 150bps. You couldnt tax-loss harvest (like with WealthFront)

You can get that now with M1, FolioFN (GS), ShareBuilder (RIP). It is low investment and high-stickiness.

You're noting net work and involvement and profit, but I think stickiness is another factor to focus on.



> In 1993, you couldnt do fractional shares, or auto-invest, or pie-based investments. In 1993, you couldnt purcahse $500/wk of BRKB/AMZN/TSLA because there was no product like that short of paying a mutual fund 150bps. You couldnt tax-loss harvest (like with WealthFront)

Fractional shares are a day-trading tool. Apart from that, yes, you're citing real innovations. (Others include a dramatic reduction in trading costs and ETFs.) To the broader point, none those are unique (any more) to the robo-advisers.


>> Fractional shares are a day-trading tool.

Absolutely not, polar opposite. If i'm a buy-and-hold investor who wants to set-it-and-forget it invest auto every week, Fractional share purchase are the only real way to consistently purchase. How would you buy AMZN every pay period if a single share is more than your entire investment amount.


> How would you buy AMZN every pay period if a single share is more than your entire investment amount

Most long-term, low-involvement investors wouldn't. They'd buy an ETF. The exertion of selection effect for Amazon versus the rest of the market is a high-involvement action.


Going back to the top level, JPM's investment site, as far as I can see, cannot even repeat-purchase an ETF.

Oh, and if they wanted to invest $300/pay period into the S&P 500, note that SPY is currently at 440. https://www.ssga.com/us/en/intermediary/etfs/funds/spdr-sp-5... so absent fractional shares, you cant...

And if you invest monthly, what do you do, buy 1 share (different amount per month)? Or do you just give up and go to Vanguard/Fidelity/etc? This is sort of my point, how is something as basic as repeat-invest not available on the world's biggest bank?


> JPM's investment site, as far as I can see, cannot even repeat-purchase an ETF

Do you mean automatic deposits and investments? That's table stakes. They offer it. They aren't advertising it because fire-and-forget is 99% of the pitch of the wealth management industry. (That they're messaging it badly is in no way challenged.)

With respect to smaller dollar amounts, the traditional answer was mutual funds. Those usually have $1 minimums. They were historically shit when it came to fees, but now typically come in below 50 bps for broad-market funds.


In 1993 the NYSE still quoted prices in 1/8's, and if you wanted to get a quote you either had to own a Quotron or call your broker.


And you'd ask your broker for a chart, and they would print a dot matrix printer version of the chart and snail mail it to you in 1993!


Are you saying m1 also offers set and forget investments? Seems like folioFn and sharebuilder arent operating anymore


Yes, M1 offers what ShareBuilder used to offer, except with community pies, etc. https://www.m1finance.com/how-it-works/invest/ You set the portfolio, set the auto-amount, and forget about it.

FolioFN got purchased by GS.

ShareBuilder was purchased by CapitalOne and flushed down the toilet immediately.




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